SEO Audit
Website Audit Service: Technical SEO, Content & Backlinks
A page-by-page website quality audit that shows exactly why pages don’t rank, covering crawlability, indexation, Core Web Vitals, broken links, and thin content, and what to do about each one.
An SEO Audit That Ends the Guesswork
Most sites don’t need more content; they need to know which pages Google can’t crawl, which ones aren’t indexed, and which ones quietly lost their rankings. Our website audit service pulls crawl data, Search Console, analytics, and backlink data for every URL on your domain, then turns it into a decision for each page: keep it, improve it, or redirect it. Built for Roanoke small businesses and clients anywhere.
Website quality
What Is a Website Quality Audit?
It’s an assessment of your site the way Google sees it. Search engines want to send people to sites that are technically sound, load fast, answer the search, and have links pointing at them. Fall short on enough of that and the algorithm slowly loses trust: your pages get crawled less, indexed less, and ranked less over time.
A website quality audit measures where you actually stand with real data instead of hunches: a full crawl of every URL, on-page content, site architecture, organic traffic, keyword rankings, click-through rates, and your backlink profile.
The output isn’t a score to frame on the wall. It’s a specific, page-by-page answer to the question every owner asks: why isn’t my site bringing in more business?
The checklist
The Technical SEO Audit Checklist: What We Check on Every Site
Ten checks, every URL on the domain. The same list we run for Roanoke clients and national sites alike.
Crawlability
Can search engines actually reach every page? We check robots.txt, crawl errors, blocked resources, and site architecture, because a page Google cannot crawl might as well not exist.
Indexation
Which pages are in the index, which are missing, and which junk URLs snuck in. Indexation gaps are one of the most common silent ranking killers we find.
XML sitemap
Valid, complete, and clean: every URL a live page that returns 200, nothing redirecting or broken, and the sitemap counts matching what the crawl actually finds.
Core Web Vitals & page speed
How fast pages load and how stable they feel on real devices. Core Web Vitals are measured page by page, not just on the homepage.
Broken links & 404s
Every internal and outbound link is tested. Broken links waste crawl budget, leak authority, and quietly tell both Google and visitors that nobody is maintaining the site.
Redirects
Redirect chains, loops, and soft 404s, plus making sure old URLs 301 to the right destinations so years of built-up equity are not being thrown away.
Schema markup
Is structured data present, valid, and telling the same story as the visible content? Schema is how you spell out to Google exactly what each page is about.
Content audit
Thin pages, duplicates, cannibalization, and pages that answer nothing. Every URL gets judged on whether it earns its place in the index.
Backlink profile
Who links to you, which pages earn those links, where toxic links need attention, and how your profile stacks up against the competitors outranking you.
Search Console signals
Clicks, impressions, CTR, coverage errors, and manual actions straight from Google Search Console: what Google itself says about how it sees your site.
Deliverables
What You Get From the Website Audit Service
An organized, page-by-page database of your entire site: every URL, its technical details, its content, and the keywords and backlinks it’s attracting, plus a written walkthrough in plain English of what matters and what doesn’t.
If you want help doing the work, our SEO services execute the roadmap. And if the audit shows the site itself is the bottleneck, that’s a Roanoke web design conversation.
The roadmap
- A verdict for every page: keep it, improve it, or redirect it (301), so nothing on the site is dead weight.
- A prioritized fix list: crawlability and indexation problems first, then Core Web Vitals, broken links, redirects, and schema markup.
- A content and link roadmap: which pages to strengthen, which to consolidate, and where your backlink profile needs work.
FAQ
Website Audit Service FAQs
What owners ask before booking an audit, answered straight.
What does a website audit service actually check?
What is the difference between an SEO audit and a technical SEO audit?
How long does a website audit take?
Do I need an audit before starting SEO?
Will the audit affect my site or my rankings?
Do you only audit Roanoke businesses?
Free consultation
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To learn more about how TJG Web Design can help your business grow with a pixel perfect website or through a professionally managed SEO campaign, schedule a no obligation consultation today!