Website Audit Service
The Perfect SEO Audit
Assess the “quality” of your site from Google’s perspective, easily identify and clean up low performing pages and improve quality and performing of key pages on your site
About the Website Quality Audit
What is "Website Quality"
Search engines want to send traffic to "high quality" sites that are technically sound, have relevant content, and are popular.
The algorithm assigns a “quality score” to help rank your site. Having a low quality site will cause the Google algorithm lose trust in your site and crawl, index and rank it less and less over time.
We analyze your site's quality by looking at a number of data inputs, including inbound links, on page content, site architecture, organic traffic performance, keyword rankings, SERP Click Through Rate and more.
What Goes Into the Website Quality Audit
The WQA retrieves SEO data from 6 sources:
- XML Sitemap(s)
- ScreamingFrog (full crawl, on page data, technical data)
- SEMrush (links data)
- SEMrush (keyword data)
- Google Analytics (traffic, engagement, conversions)
- Google Search Console (clicks, impressions, CTR)
We then aggregate the data into a Google Sheets file that provides an organized and formatted look at everything we need to make an informed SEO decision about every page on your website
What comes out of the Website Quality Audit
An SEO roadmap for success
At the conclusion of the Website Quality Audit, we have a well organized database containing all the information of your site. This database contains every page on your site, the on-page technical details of these pages, and the keywords and backlinks these pages are attracting.
The bottom line here is simple - use this data to find pages that:
- Are not performing well (no organic traffic, no keyword rankings) and make a decision if you want to update that page, remove it (301 redirect) or update it.
- Do not add value to search engines or users (orphaned pages, thin content pages, etc) and make a decision if you want to update that page, remove it (301 redirect) or update it.
- Build an initial action plan for your campaign. If you tag every URL on the site, you will have a clear cut way ahead for your campaign.
